White label casino refers to a gaming platform that allows companies to create their own online casino brand without the need for extensive development. By partnering with established software providers, businesses can launch a fully functional casino under their own name, benefiting from a ready-made system that includes games, payment processing, and customer support. This allows entrepreneurs to enter the lucrative online gambling market quickly and efficiently while minimizing costs and risks. White label casinos provide flexibility and scalability, making them an attractive option for those looking to establish a new venture in the competitive gaming industry.