What is sweepstakes? Sweepstakes are promotional contests where participants enter for a chance to win prizes, often requiring no purchase to enter. Typically organized by companies or brands, they aim to engage customers and increase brand awareness. What is sweepstakes? They usually involve random drawings, and the rules can vary widely, including entry methods and eligibility requirements. Participants often provide their contact information, which can be used for marketing purposes. Overall, sweepstakes offer an exciting opportunity for individuals to win valuable rewards while promoting businesses.