What is sweepstakes? Sweepstakes are promotional contests where participants enter for a chance to win prizes, often without needing to make a purchase. Typically, entrants submit their information, and winners are selected randomly from the pool of participants. What is sweepstakes designed to do? They aim to engage customers, increase brand awareness, and generate excitement around products or services. These contests can vary in scale, from small local giveaways to large national promotions, making them a popular marketing tool for businesses looking to attract new customers.