A sweepstakes promotion is a marketing strategy that offers participants a chance to win prizes through a random drawing. Typically, individuals enter by submitting their information or completing specific tasks, such as purchasing a product or engaging with a brand online. What is a sweepstakes promotion? It serves to boost brand awareness, engage customers, and increase sales by incentivizing participation. These promotions are often governed by legal regulations to ensure fairness and transparency, making them a popular choice for businesses looking to attract new customers and reward loyal ones.