A sweepstakes contest is a promotional event where participants enter for a chance to win prizes, often without needing to make a purchase. What is a sweepstakes contest typically involves submitting an entry form, either online or offline, and winners are usually selected at random. These contests are popular among businesses as they help increase brand awareness and customer engagement. What is a sweepstakes contest can vary in terms of rules, eligibility, and prize offerings, making them an exciting opportunity for both companies and participants alike.