Wells Fargo offers a Direct Deposit Bonus to incentivize new customers to open a checking account. By setting up a qualifying direct deposit, customers can earn a cash bonus after meeting specific criteria, such as maintaining a minimum balance or completing a certain number of transactions. This promotion is designed to encourage regular banking activity and enhance customer loyalty. It's a great opportunity for those looking to maximize their banking benefits while enjoying the convenience of direct deposit. Always check the latest terms and conditions to ensure eligibility.