Using contests, sweepstakes, and rebates as vehicles for customers to win higher-priced products can significantly enhance brand engagement and customer loyalty. These promotional strategies not only create excitement but also incentivize purchases, encouraging customers to participate for a chance to win valuable items. By effectively using contests, sweepstakes, and rebates as vehicles for customers to win higher-priced products, businesses can attract a wider audience, boost sales, and foster a sense of community around their brand. This approach transforms the shopping experience into an interactive adventure, making customers feel valued and connected.