The Publishers Clearing House Sweepstakes would be considered an example of a sales promotion due to its strategic approach to attracting customers. By offering substantial cash prizes and enticing giveaways, the sweepstakes encourages participation and engagement with their products and services. This promotional tactic not only boosts brand visibility but also drives sales, as consumers are motivated to purchase items for a chance to win. Ultimately, The Publishers Clearing House Sweepstakes would be considered an example of a sales promotion that effectively combines excitement with marketing objectives.