Sweepstakes scams are deceptive schemes that lure individuals with the promise of winning large prizes, often requiring them to pay fees or provide personal information. Victims of a sweepstakes scam may receive unsolicited emails or phone calls claiming they've won a contest they never entered. These scams exploit the excitement of potential winnings, leading people to lose money or compromise their personal data. It's crucial to remain vigilant and skeptical of any sweepstakes scam that asks for payment or sensitive information, as legitimate contests do not require such actions.