Sweepstakes, often referred to as sweepstake, are promotional contests where participants enter for a chance to win prizes, typically without needing to make a purchase. These events are designed to engage consumers and generate excitement around a brand or product. Participants usually submit their entries online or through physical forms, and winners are selected randomly. Sweepstakes or sweepstake can vary in scale, from small local contests to large national campaigns, making them a popular marketing strategy for businesses looking to increase visibility and customer interaction.