Sweepstakes laws in Texas regulate promotional contests to ensure fairness and transparency for participants. These laws require that sweepstakes must not require a purchase to enter, distinguishing them from illegal lotteries. Additionally, sweepstakes laws in Texas mandate clear disclosure of rules, eligibility, and prize details to protect consumers. Businesses must adhere to these regulations to avoid legal issues and maintain trust with their audience. Understanding sweepstakes laws in Texas is essential for anyone looking to run a promotional campaign in the state.