Sweepstakes examples in marketing are powerful tools that brands use to engage customers and boost brand awareness. For instance, a popular beverage company might run a social media contest where participants can win a year’s supply of their product by sharing a photo with the hashtag associated with the campaign. Another example is a travel agency offering a free vacation package to one lucky winner who signs up for their newsletter. These sweepstakes examples in marketing not only attract new customers but also encourage existing ones to interact with the brand, creating a win-win situation.