Sweepstakes are promotional contests that offer participants the chance to win prizes through random drawings. Often used by companies to boost engagement and attract new customers, sweepstakes can be found in various forms, from online entries to in-store promotions. Participants typically enter by providing their contact information, which helps businesses build their marketing lists. While sweepstakes can be exciting and rewarding, it's essential for entrants to read the rules carefully, as each sweepstakes has specific eligibility requirements and entry guidelines. Overall, sweepstakes can be a fun way to win prizes while discovering new products and services.