Sweepstakes are promotional contests that offer participants the chance to win prizes through random drawings. Often used by companies to boost engagement and attract new customers, sweepstakes can range from simple online entries to elaborate campaigns with multiple prizes. Participants typically enter by providing their contact information, which also allows businesses to build their marketing lists. While sweepstakes can be exciting and rewarding, it's essential for entrants to read the rules carefully to understand eligibility and entry requirements. Overall, sweepstakes provide a fun way for brands to connect with their audience while offering the thrill of potential winnings.