Sure Bet is a popular betting strategy that aims to guarantee a profit by placing bets on all possible outcomes of an event across different bookmakers. By exploiting discrepancies in odds, bettors can secure a risk-free return regardless of the event's outcome. This method requires careful calculation and quick execution to capitalize on favorable odds before they change. While it can be a lucrative approach for seasoned bettors, it demands a keen understanding of the betting market and may involve significant initial capital. However, it’s essential to be aware of the potential risks and limitations involved.