Sofi offers a compelling bonus for new customers who set up direct deposit with their accounts. By linking their paycheck or recurring payments, users can earn a cash bonus, enhancing their financial experience. This incentive not only encourages seamless banking but also provides an opportunity to maximize savings and investment potential. With Sofi's user-friendly platform and additional financial tools, customers can easily manage their money while enjoying the benefits of the direct deposit bonus. It's a smart way to kickstart financial growth and take advantage of Sofi's innovative services.