The meaning of sweepstakes refers to a promotional contest where participants enter for a chance to win prizes, often through random selection. Typically, sweepstakes are used by companies to engage customers and increase brand awareness. The meaning of sweepstakes can also encompass various entry methods, such as online submissions or mail-in entries, making it accessible to a wide audience. Overall, sweepstakes serve as an exciting way for individuals to potentially win rewards while promoting products or services.