Sweepstakes are promotional contests where participants enter for a chance to win prizes, typically by submitting their information or completing specific tasks. How do sweepstakes work? Generally, companies use them to engage customers and promote their products, often requiring no purchase to enter. Participants may enter online, via mail, or through social media. How do sweepstakes work in terms of selection? Winners are usually chosen randomly from the pool of entries, ensuring fairness and excitement. Overall, sweepstakes serve as an effective marketing tool while providing fun opportunities for participants to win.