Free samples, premiums, sweepstakes, and contests are all part of promotional marketing strategies designed to engage consumers and boost brand awareness. By offering free samples, companies can entice potential customers to try their products, while premiums provide added value to purchases. Sweepstakes and contests create excitement and encourage participation, fostering a sense of community around the brand. Ultimately, free samples, premiums, sweepstakes, and contests are all part of a comprehensive approach to attract and retain customers in a competitive marketplace.