An example of sweepstakes can be found in many popular brands that offer exciting prizes to attract customers. For instance, a beverage company might run a sweepstakes where participants enter by purchasing a product and submitting a code online. This example of sweepstakes not only boosts sales but also engages consumers, creating a sense of anticipation and excitement. By offering enticing rewards, such as vacations or cash prizes, brands effectively leverage this marketing strategy to enhance customer loyalty and brand awareness.