SoFi offers a Direct Deposit Bonus to incentivize users to set up automatic deposits into their SoFi Money accounts. By linking their paycheck or other recurring payments, customers can earn a cash bonus, which varies based on the amount deposited. This feature not only simplifies money management but also rewards users for consistent saving habits. With no account fees and competitive interest rates, SoFi's Direct Deposit Bonus is an attractive option for those looking to maximize their financial benefits while enjoying the convenience of digital banking.