Chase offers a Direct Deposit Bonus to incentivize new customers to open a checking account. By setting up a qualifying direct deposit, customers can earn a cash bonus, typically ranging from $200 to $300, depending on the account type and promotional period. This bonus is credited after the first direct deposit is received, making it an attractive option for those looking to switch banks or open a new account. Additionally, Chase provides a user-friendly mobile app and extensive branch network, enhancing the overall banking experience.