Direct deposit bonus banks offer incentives to customers who set up automatic deposits into their accounts. These bonuses typically range from $50 to several hundred dollars, rewarding users for consistent payroll or government benefit deposits. By promoting direct deposit, banks enhance customer loyalty and streamline their operations. Additionally, these bonuses can help individuals save money and manage their finances more effectively. Overall, direct deposit bonuses serve as a win-win for both banks and customers, fostering a more efficient banking experience.