Consumer sweepstakes are promotional contests where participants enter for a chance to win prizes, typically by submitting their information or completing specific tasks. The Consumer Sweepstakes Definition emphasizes that these contests are often used by companies to engage customers and increase brand awareness. Participants usually have to meet certain eligibility criteria, and the winners are selected randomly. Understanding the Consumer Sweepstakes Definition is essential for both marketers and consumers to navigate the rules and maximize their chances of winning.