Citibank offers a Direct Deposit Bonus to incentivize new customers to open a checking account. By setting up a qualifying direct deposit, customers can earn a cash bonus, typically ranging from $200 to $1,500, depending on the deposit amount and account type. This promotion is designed to encourage regular income deposits, making banking more convenient. To qualify, customers must meet specific criteria, including maintaining a minimum balance and completing the direct deposit within a designated timeframe. This bonus is a great way to kickstart your banking experience with Citibank.