A checking account bonus with direct deposit is an enticing offer from banks to attract new customers. Typically, these bonuses reward account holders with a cash incentive after they set up a direct deposit, such as a paycheck or government benefit, into their new account. To qualify, customers often need to meet specific criteria, like maintaining a minimum balance or completing a certain number of transactions within a designated timeframe. This promotion not only provides immediate financial benefits but also encourages customers to establish a long-term banking relationship.