Bookies, short for bookmakers, are individuals or businesses that accept bets on various events, primarily in sports. They set odds, manage risk, and facilitate wagering, allowing bettors to place money on outcomes ranging from game results to individual player performances. With the rise of online betting platforms, traditional bookies have adapted to digital landscapes, offering convenience and a wider range of betting options. While they play a crucial role in the gambling industry, bookies must navigate legal regulations and ensure fair play to maintain their reputation and clientele.