Best Odds Guaranteed is a popular betting feature offered by many bookmakers, ensuring that if a punter places a bet and the starting price (SP) of the selection is higher than the odds taken, they will receive the better odds. This means that bettors can enjoy peace of mind, knowing they won't miss out on potentially better returns if the odds shift in their favor before the event starts. It's a valuable tool for both novice and experienced bettors, enhancing the overall betting experience by maximizing potential winnings.