A bank cash bonus without direct deposit offers customers an attractive incentive to open a new account or maintain a certain balance without the requirement of setting up automatic paycheck deposits. This type of promotion allows individuals to earn cash rewards simply by meeting specific criteria, such as maintaining a minimum balance or completing a set number of transactions. It provides flexibility for those who prefer alternative income sources or self-employed individuals, making it an appealing option for a wider range of customers looking to maximize their banking benefits.