As a type of sales promotion, sweepstakes are an effective way to engage customers and boost brand awareness. By offering participants a chance to win exciting prizes, businesses can attract new customers and encourage existing ones to make purchases. As a type of sales promotion, sweepstakes often require minimal entry barriers, making them accessible to a wide audience. This not only enhances customer interaction but also helps companies gather valuable data for future marketing efforts. Overall, sweepstakes serve as a dynamic tool in the sales promotion arsenal.