Are sweepstakes legal in Texas? Yes, sweepstakes are generally legal in Texas as long as they comply with state and federal laws. Participants must not be required to make a purchase or pay a fee to enter, as this could classify the promotion as an illegal lottery. Are sweepstakes legal in Texas? They can be a fun way for businesses to engage customers, provided they follow the necessary regulations to ensure fairness and transparency in the contest. Always consult legal guidelines to ensure compliance when organizing a sweepstakes in the state.