Are sweepstakes legal in NC? Yes, sweepstakes are legal in North Carolina, but they must adhere to specific regulations to ensure compliance with state laws. The state distinguishes between legitimate sweepstakes and illegal gambling, requiring that no purchase is necessary to enter. Are sweepstakes legal in NC? As long as the rules are followed, including clear disclosures and the absence of entry fees, businesses can conduct sweepstakes promotions without legal issues. Always consult legal advice to navigate the complexities of sweepstakes laws in the state.