Ally Bank offers a Direct Deposit Bonus to incentivize new customers to open a checking or savings account. By setting up direct deposits of $250 or more within the first 60 days, customers can earn a cash bonus, typically ranging from $50 to $100, depending on the amount deposited. This promotion not only rewards users for making Ally their primary banking choice but also highlights the bank's commitment to providing competitive features and customer-friendly services. It's a great way to kickstart your banking experience with Ally.