Contests and sweepstakes are popular promotional tools used by businesses to engage customers and boost brand awareness. A contest typically requires participants to showcase their skills or creativity, while a sweepstakes relies on chance, allowing anyone to enter for a chance to win prizes. Both contests and sweepstakes can generate excitement and encourage social sharing, making them effective strategies for increasing customer interaction. Whether you’re entering a contest or sweepstakes, the thrill of potentially winning can be an exhilarating experience for participants.