Sweepstakes CPA, or Cost Per Action, is a popular marketing model that allows businesses to drive engagement through contests and giveaways. By leveraging Sweepstakes CPA, companies can incentivize users to complete specific actions, such as signing up for newsletters or sharing content on social media. This approach not only boosts brand visibility but also enhances customer interaction. As a result, Sweepstakes CPA has become an effective strategy for marketers looking to maximize their return on investment while creating excitement around their products or services.