The Sweepstakes Rule is a set of guidelines that govern the operation of promotional contests, ensuring fairness and transparency for participants. Adhering to the Sweepstakes Rule is essential for businesses to avoid legal pitfalls and maintain consumer trust. These rules typically outline eligibility requirements, entry methods, and prize distribution, helping to create a level playing field for all entrants. By following the Sweepstakes Rule, companies can effectively engage their audience while complying with regulations that protect consumers.