Sweepstakes are promotional contests that offer participants the chance to win prizes through random drawings. Often used by businesses to boost engagement and attract new customers, sweepstakes can range from simple online entries to elaborate campaigns with multiple prizes. By entering a sweepstakes, individuals not only have the opportunity to win exciting rewards but also often provide valuable information to the sponsoring company. Overall, sweepstakes serve as an effective marketing tool while creating a fun and engaging experience for participants.