Contests & Sweepstakes are popular promotional tools used by businesses to engage customers and boost brand awareness. In a contest, participants typically showcase their skills or creativity, while sweepstakes rely on chance, allowing anyone to enter for a chance to win prizes. Both Contests & Sweepstakes create excitement and encourage participation, often leading to increased social media interaction and customer loyalty. By offering enticing rewards, companies can effectively capture the attention of their target audience and foster a sense of community around their brand.