A sweepstakes is a promotional contest where participants enter for a chance to win prizes, typically without needing to make a purchase. The Definition of a sweepstakes emphasizes that entry is often free, making it an appealing marketing strategy for businesses to engage customers. Participants usually submit their information, and winners are selected randomly, ensuring fairness. Understanding the Definition of a sweepstakes is essential for both organizers and entrants, as it outlines the rules and regulations governing these contests, ensuring compliance and transparency in the promotional process.