Sweepstakes programs are promotional tools used by businesses to engage customers and boost brand awareness. By offering enticing prizes, these programs encourage participation and can significantly increase customer interaction. Sweepstakes programs often require participants to provide their contact information, allowing companies to build valuable marketing lists. Additionally, they create excitement and anticipation, driving traffic to websites or stores. Overall, sweepstakes programs are an effective strategy for enhancing customer loyalty and generating buzz around a brand.