Sweepstakes promotion is a marketing strategy that encourages consumer engagement by offering participants a chance to win prizes through a random drawing. Typically, individuals enter by submitting their information or completing specific actions, such as purchasing a product or sharing on social media. What is sweepstakes promotion? It serves as an effective tool for businesses to increase brand awareness, gather customer data, and boost sales while providing excitement and incentives for potential customers. Overall, sweepstakes promotion can create a win-win situation for both companies and participants.