Contests and sweepstakes can be effective promotional tools, but they come with notable drawbacks. What are two disadvantages of using contests and sweepstakes as a promotional tool? First, they can attract participants primarily interested in winning rather than engaging with the brand, leading to low customer loyalty. Second, the costs associated with organizing and promoting these events can be significant, potentially outweighing the benefits. Ultimately, what are two disadvantages of using contests and sweepstakes as a promotional tool? Brands must carefully consider these factors before implementing such strategies.