Texas Sweepstakes Law regulates promotional contests and sweepstakes within the state to ensure fairness and transparency. Under Texas Sweepstakes Law, businesses must adhere to specific guidelines, such as providing no purchase necessary options and clearly disclosing the rules and eligibility criteria. These regulations aim to protect consumers from deceptive practices while allowing companies to engage in marketing promotions. Understanding Texas Sweepstakes Law is essential for businesses to avoid legal pitfalls and ensure compliance with state regulations.