Promotional sweepstakes are a popular marketing strategy used by businesses to engage customers and boost brand awareness. By offering enticing prizes, companies encourage participation and create excitement around their products or services. Promotional sweepstakes not only attract new customers but also foster loyalty among existing ones, as participants often share their experiences on social media. This word-of-mouth promotion can significantly enhance a brand's visibility and reach, making promotional sweepstakes an effective tool for driving sales and building a community around a brand.