The Definition of Sweepstakes refers to a promotional contest where participants enter for a chance to win prizes, typically without having to make a purchase. In this context, the Definition of Sweepstakes emphasizes that entry is often free, making it an appealing marketing strategy for businesses to engage customers. Participants usually submit their information or complete specific tasks to qualify, and winners are selected randomly, ensuring fairness in the process. Overall, sweepstakes serve as an exciting way for companies to boost brand awareness while offering consumers the thrill of potential rewards.