The PCH Sweepstakes Scam is a deceptive scheme that targets individuals by falsely claiming they have won a prize from Publishers Clearing House. Victims often receive phone calls or emails requesting personal information or payment to claim their supposed winnings. The PCH Sweepstakes Scam preys on people's hopes of winning big, leading them to share sensitive data or send money to scammers. It's crucial to remain vigilant and verify any communications claiming to be from PCH, as legitimate organizations will never ask for payment to release winnings.