Facebook Sweepstakes are a popular way for brands to engage with their audience and boost their online presence. By offering exciting prizes, these contests encourage users to like, share, and comment, increasing brand visibility. Participants often enter Facebook Sweepstakes by following specific instructions, such as tagging friends or sharing posts, which helps create a sense of community. As a result, Facebook Sweepstakes not only reward lucky winners but also enhance brand loyalty and interaction among users, making them an effective marketing strategy in the digital landscape.