The FTC Sweepstakes Rules are designed to protect consumers and ensure fair play in promotional contests. These rules require clear disclosure of the odds of winning, eligibility requirements, and any associated costs. Adhering to the FTC Sweepstakes Rules helps businesses maintain transparency and build trust with participants. By following these guidelines, companies can avoid legal pitfalls and create a positive experience for entrants, ultimately enhancing their brand reputation. Understanding and implementing the FTC Sweepstakes Rules is essential for anyone looking to run a successful and compliant sweepstakes.