What are sweepstakes? They are promotional contests where participants enter for a chance to win prizes, often requiring no purchase to enter. Companies use sweepstakes as a marketing strategy to engage customers and increase brand awareness. What are sweepstakes typically characterized by is their random selection of winners, making them an exciting opportunity for participants. Entrants usually provide basic information, and the process is regulated to ensure fairness and transparency. Overall, sweepstakes offer a fun way for brands to connect with their audience while giving people the chance to win valuable rewards.