Sweepstakes definition refers to a promotional contest where participants enter for a chance to win prizes, typically without needing to make a purchase. The sweepstakes definition emphasizes that winners are chosen at random, making it a game of chance rather than skill. These contests are often used by companies to increase brand awareness and engage customers. Participants usually provide their contact information, which can be used for marketing purposes. Overall, sweepstakes offer an exciting opportunity for individuals to win rewards while enjoying the thrill of competition.